Hello all! I hope your Christmas was filled with over-indulgence and friends and family galore as mine was. As the year (and decade for that matter) draws to a close, our focus inevitably shifts to the future and what next year will hold both personally in our careers and private lives to the emerging trends that will define the next decade.
Over the holidays, I’ve had the great pleasure of catching up with all of my favourite blogs and have even discovered a few more gems. One of the most interesting things I’ve read all year was by Yuli Ziv “On Fast Fashion Content and The Importance of Being Earnest”
Following a piece written by Michael Arrington of TechCrunch, Yuli felt compelled to address an issue facing all bloggers- the originality of content. Particularly in the fashion blogging realm, writers often succumb to simply re-hashing content from numerous sources in place of actually contributing to the global discourse.
While sharing content is arguably one of the most essential roles blogs play today, I can’t help but agree with Yuli that we are merely pandering to a culture which favours quantity above quality- where our sole motivation is slotting ourselves into a pop-culture driven machine where fashion bloggers the world-over are “creating” trends seemingly free of influence from the corporate retailers who have controlled what our perception of “fashionable” is for decades.
I would argue that these corporations have more control than ever before through “sponsoring” certain blogger events and “donating” products to fashion bloggers to review on their blogs- how is it that the majority of popular bloggers just so happen to be wearing basically the same clothes no matter how off-kilter they are with mainstream trends?
Yuli argues that bloggers don’t write as such but rather create content as fast as we can to capture the publics interest before others do. While I’m not from any type of creative writing background myself nor have I ever claimed to be, I myself am guilty of posting blogs just because.

My hope for 2010 is that bloggers will consider more carefully what they choose to write about and find their own voice amongst the masses. The internet should help to create social tribes and friendships which are not dependant on location but rather on mutual passions and interests- this can never occur in any real sense if we are blogging to fit in with a clique of successful bloggers who have honed their craft after years of practicing and hard work. I send you forward to consider the eBook “What Matters Now”as a template for how to face the coming year and to help remind us the power the internet can play in spreading positive messages- each of the 60 featured authors shares a thought on what should matter moving into 2010.
Here’s hoping that the next decade will be a good deal better than the last!